A picture paints a thousand words. With only 1,300 characters of text space at your disposal, appropriate use of pictures is a powerful way to spread your ideas. The brain processes visual information 65,000x faster than text information, so the right picture could be your key to going viral. But what is the right picture? What sort of images should you be sharing on LinkedIn?
What is an image?
This may seem like a stupid question, but an image can be absolutely anything you upload as an image attachment to a LinkedIn post. This means it doesn’t have to be just a photo. So, what can you use?
Just because it doesn’t have to be a photo, doesn’t mean it can’t be a photo. The right photo of you in the right place or with the right people can be a great way to build credibility. Let’s say you went to an industry networking event as a founder, and got to meet some of the big players. If you were to pose with them for photos, and then share those photos you’re doing something very powerful. You’re borrowing their credibility.
Human psychology is fascinating in that if we see someone we don’t know with someone we do, our perception of the new person is coloured by our perception of the old. Be seen with the right people and you’ll be seen in the same light. Make use of this.
Quotes are a great way to share your opinion about what matters to both you and your network. You can share your own quotes, or you could comment upon something a leader in your industry said.
How do you present these quotes?
Screenshots from Twitter are 1 such method. Otherwise you could post these quotes over a compelling and relevant image.
The recommendation/photo combination can be a very useful tool in your image-post arsenal. All you need to do is take a screenshot of a recommendation, then overlay it into a photo of you looking professional. A professional photo builds credibility by itself (which is why it’s important that your profile photo is appropriate), but when combined with a recommendation you get a multiplier effect.
Wait, wasn’t this article about image posts? Yes, but there’s no reason you can’t combine text and image in the same way as recommendation and image. Overlaying a text post over a supporting image can really drive home the message you’re trying to send. If you’re giving tips on how to do something, use a photo showing you doing that thing.
Don’t forget the copy
Though an image paints a thousand words, you can’t neglect the words entirely. You still have the same 1,300 characters available to you that you would in a text-only post. Use as many of them as necessary. Keep the copy relevant to the image if the image is the focus, or the image relevant to the copy if vice-versa.
Painting a picture
Founders, CEOs & executives are responsible for creating the right image of their company on LinkedIn. Making effective use of visual-aids and images in your content strategy is essential if you’re looking to build a community around your product, and connect with more prospects than ever before. But images are only 1 piece of the puzzle. To find out how we can help you assemble that puzzle and generate more leads than ever before, book a free consultation now!
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