You’ve got the perfect profile photo, and you’ve nailed the banner. What comes next? The headline. The headline is the first thing that people see when browsing your profile. It’s how key decision makers will find you, and how people will notice you. It’s also often overlooked when optimizing ones profile. Make sure you don’t do this, because a well-crafted headline will make people want to visit your profile more. In this article, we’ll explore 8 top-tips for writing the perfect headline, helping you to drive profile traffic, and increase your business revenue!
The winning formula
Storytelling should be an integral part of your content strategy. It will allow you to connect with more prospects on a deeper level. That connection can then be transformed into more revenue. Your headline, then, serves as the exposition to your story. It’s the start of your profile narrative. A winning formula is the following:
What you do + how you do it
This formula allows you to make your value clear to your prospect in a quick and simple way. You have 220 characters in which to do this. Plenty of space in which to craft an attention grabber, use the right key words, sell yourself, and share your vision!
Now that we’ve covered the basics, what about those tips?
1. Include your USP/Value proposition
This is number 1 for a reason. If your USP/value proposition is not immediately clear to a prospect when they read your headline, you need a new headline. Why? Because a prospect is not going to be drawn to your profile if it’s not immediately obvious what value you can deliver for them, they’ll just go to someone else instead. Making the value you can bring immediately obvious will entice more people to visit your profile. Once they’re there, then you can go a little deeper.
2. Share your achievements
If you’ve been nominated for, or won, an award that’s relevant to your industry, the headline is a great place to share it. Industry related awards are a great way to demonstrate credibility and authority as they are a powerful form of social proof. Social proof helps to build trust, and trust is the foundation of all professional relationships. Just be careful not to only showcase your awards. Nobody likes a show-off.
3. Use everyday language
There is a time and a pace for industry jargon and flowery language. It is not the headline. The headline should be clear and succinct. Any prospects should be easily able to understand what it is you do, and how you do it. Complex language decreases the chance of this understanding, so keep it simple.
4. Use the right keywords
We mentioned keywords before. Now we’ll mention them again, because the right keyword use is essential. If your prospects are looking for a product or service, but you’re not using the right key words, how are they going to be able to find you. Keywords act like signposts – they let your prospects know you’re there. What’s more, they also let the algorithm know your there, and the right key word use means you will rank higher in the search results. A higher ranking means more profile traffic, and every profile visit could be a new client.
5. Share your mission
Your mission is why you do what you do. Whilst 220 characters may not seem like enough space to share this mission, you can do it if you’re creative. By sharing your “Why”, you are more likely to connect with people who share the same vision, and this can be a powerful thing if done right!
6. Show your personality
People don’t buy products. People buy people. By showing a little bit of your personality in your headline, you demonstrate that you’re a real person to be connected with, not just another faceless bot. You’ll be more likely to connect with those who share your values and goals, your prospects will form a deeper connection with you, and you’ll have more success in networking.
7. Keep your headline up to date
Professional journeys are not linear things. Life happens, roles change and evolve, and people move as they grow. As such, your headline should reflect any changes you have experienced in your professional life. Keeping the headline up to date will also keep your network up to date with what you are doing. After all, a recent job change could be just one referral away from a new deal or powerful new connection.
8. You are not “unemployed”
LinkedIn is a social network built on relationships. It’s what makes it such a powerful tool. Everyone who uses the platform understands that sometimes, working life does not go to plan. If you find yourself in a situation where you are between jobs, the headline is not a space to put “unemployed”. If you do this, you are wasting an opportunity. Instead, use this space to make it clear what you are looking for. If you’re open to new opportunities or are seeking to change profession, share that. You never know what your network will be able to do for you if you let them.
The LinkedIn headline is a powerful piece of profile real-estate if used correctly. It allows you to quickly and simply make clear to your prospects what you do and how you do it. You can clearly state the value you bring, and connect more effectively with the right people. By following these 8 tips, you’ll be able to craft the perfect headline, increase profile traffic, and potentially increase revenue. 220 characters have never had more power, so optimize yours today!