As a founder, you’ll naturally be up to date with the latest advice from top marketing gurus. You already know that LinkedIn is the BEST place for small businesses to generate new leads and increase revenue.
LinkedIn is the world’s largest networking event, taking place 24/7/365. LinkedIn presents an incredible opportunity for executives like you to build their brand and network. When done right, you can generate more leads, and connect with more customers than ever.
Before you start bringing in those leads, you have to optimize your LinkedIn profile.
If you connect with a potential customer, and they click through to a poor quality profile, you’re not making that essential positive first impression.
An optimized LinkedIn profile will put you as the foremost executive in your customer's mind, and at the top of the search results.
If you as the CEO want to stand out as the go-to leader of your industry, you have to avoid these 5 LinkedIn profile mistakes:
1. No profile photo
If you’re looking to attract customers on LinkedIn, the first thing you need is a profile photo. If your prospects can’t see you, why would they choose you over a competitor?
It doesn’t need to be photoshoot quality. It needs to show you smiling and looking like the consummate professional you are.
2. Inappropriate profile photo
A picture paints a thousand words. This is only useful to you if the right words are being painted. As the CEO and face of the business, you need to ask yourself “Is my profile photo creating the right impression? Is this the best way to present myself?”
If the answer is anything other than a yes, you need a new photo. Why? Because the right photo builds credibility. Credibility is everything when you’re looking to generate more leads on LinkedIn.
3. Using the default headline
Aside from your profile photo, your headline is the first thing that any prospect is going to see. Leaving your profile with the default headline is a wasted opportunity.
The headline is your chance as a founder to show what makes you different from the rest. It gives you the chance to highlight the benefits and value you bring to your customers.
The headline should make clear what you do and how you do it. Keep it simple, succinct, and straight-forward.
4. Not using the ‘About” section effectively
The photo and headline are essential in getting a prospect to visit your profile. But what do you do once they’re there? How can you as an executive build a connection with someone you may not have interacted with before?
The ‘About’ section of the profile is the perfect place to do this.
Let your prospects get to know a bit about the real you, your journey, and your mission. If your headline is good, they’ll already know what you’re doing and how you’re doing it. Now you can make it clear why you are doing it. Highlight your achievements, chart your journey, and explain where you are going next.
5. Listing your job descriptions without context
LinkedIn job descriptions are not there to provide an endless list of places you have worked. They are an opportunity to craft a professional narrative.
Find a theme that links your professional experiences together.
Is all of your experience in the same industry? Have you founded multiple companies? Why?
You’ve already told your story in the ‘About’ section. Your job descriptions allow you to add some depth and complexity to that story.
Be humble in presenting your achievements as an executive, and deepen that connection.
Unlock your LinkedIn potential
By avoiding these 5 mistakes, executives, founders, & CEOs can create deeper connections with more prospects. An optimized LinkedIn profile is a gateway to more business, more revenue, and more customers. To find out how Yenox can assist you and your business in maximizing your LinkedIn potential, schedule a call today.